Intelligence · Cohorts
Cohort & Retention Analysis
Retention heatmaps, repeat-rate decay and churn probability
Avg. 90-day retention
62%
+4% vs prior quarter
Repeat purchase rate
38%
All cohorts · 60d
Churn probability (30d)
14%
High-risk: 2,840 customers
LTV growth
+18%
Champion segment
Retention heatmap
Monthly cohort retention · % returning customers
| Cohort | Size | M+0 | M+1 | M+2 | M+3 | M+4 | M+5 | M+6 | M+7 |
|---|---|---|---|---|---|---|---|---|---|
| Jan | 1,000 | 103% | 81% | 63% | 47% | 33% | 25% | 21% | 19% |
| Feb | 1,120 | 106% | 81% | 61% | 44% | 33% | 27% | 24% | |
| Mar | 1,240 | 106% | 79% | 58% | 43% | 35% | 30% | ||
| Apr | 1,360 | 103% | 76% | 57% | 45% | 38% | |||
| May | 1,480 | 101% | 76% | 59% | 48% | ||||
| Jun | 1,600 | 100% | 78% | 62% | |||||
| Jul | 1,720 | 102% | 81% | ||||||
| Aug | 1,840 | 105% |
Legend:≥ 80%60–79%40–59%20–39%< 20%
Retention decay
Jan cohort vs average
Churn probability
30-day churn risk by segment
AI cohort insight
Retention inflection at M+2
Cohorts that receive a personalised reorder nudge at M+2 show 23% higher 90-day retention than those that do not.
High-risk segment: New customers
42% of customers acquired in the last 30 days are at churn risk. Recommend a targeted win-back campaign within 7 days.
Champion segment opportunity
Champion customers (180d+) show 18% LTV growth. Expanding this segment by 10% would add ~$340k annual revenue.